News & Press Releases

Stay up to date on the latest announcements, press releases, and happenings at Hard Rock.

Category - Press Releases

Hard Rock International Announces Live Like a Legend $2m Giveaway in Anticipation of Big Game Commercial ‘the Hype’

January 31, 2020
HOLLYWOOD, Fla. (January 31, 2020) – In conjunction with the primetime reveal of Hard Rock International’s Big Game commercial – titled “The Hype” directed by famed filmmaker Michael Bay and starring global superstar Jennifer Lopez – the brand announces the “Hard Rock Live Like a Legend $2M Giveaway,” where winners will receive a total of…
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Hard Rock International Names Dj Khaled First Artist Residency of 2020

DJ Khaled will kick off eight-date residency with a High Octane Performance at DAER Nightclub at Guitar Hotel® at Seminole Hard Rock Hotel & Casino Hollywood during the big game weekend Sunday, February 2 HOLLYWOOD, Fla. – January 23, 2020 – Hard Rock International has announced today its first artist residency of 2020 with Grammy…
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Hard Rock International Unveils Groundbreaking PlayersEdge Program To Change Casino Culture

Brand launches first comprehensive gambling literacy and education program designed by a US-based gaming company, for North American and international markets HOLLYWOOD, Fla., Dec. 3, 2019 /PRNewswire/ — With the introduction of PlayersEdge, Hard Rock International is evolving gaming floor culture by changing how casino-goers learn about and manage their gambling. The new branded program is the first in…
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Shake Up The Holidays With Hard Rock Cafe’s® Winter White Shake And Exclusive Merchandise

November 21, 2019
Hard Rock Cafe® Makes the Holiday Season Even Sweeter with Limited-Time Holiday Offerings HOLLYWOOD, Fla., Nov. 21, 2019 /PRNewswire/ — ‘Tis the season to indulge in festive treats and shop ’til you drop! Available now through Jan. 1, 2020, Hard Rock Cafe® is offering guests around the world the chance to take a break from holiday baking and indulge…
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$1.5 Billion Guitar Hotel Expansion Opens At Seminole Hard Rock Hotel & Casino Hollywood

November 07, 2019
Star-Studded Grand Opening Celebration Highlighted By Celebrity Red Carpet, Signature Guitar Smash, Show-stopping Light Show Premiere and Maroon 5 Concert HOLLYWOOD, Fla. – Oct. 25, 2019 – The iconic Guitar Hotel at Seminole Hard Rock Hotel & Casino has officially opened as part of a $1.5 billion expansion that catapults the integrated resort and casino to…
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